Offer strategy consulting
Offer Strategy & Monetisation.
A price is only as strong as the offer behind it. We help you measure what your offer is worth, make that value visible, structure it into a clear range, and get paid for all of it.
A
What is your offer worth?
Measure the value of what you sell before you put a price on it.
01
Product Value Mapping
Are you launching a new offer without knowing what it is really worth to your customers?
WHAT WE DO
We map the value your product creates for each type of customer, and what they are prepared to pay for it. From there we set its price and build the launch plan, so the offer is profitable from day one.
WHAT YOU GET
A price based on evidence, and a launch that pays for itself.
02
Value Proof & ROI Case
Do your customers struggle to see what your offer brings them?
WHAT WE DO
We put figures on what your offer delivers to the customer: costs saved, revenue gained, risks avoided. We turn those figures into a clear business case that your sales teams can present and defend.
WHAT YOU GET
A price justified by numbers your customer recognises.
03
Offer Framing & Positioning
Is your market turning into a price war, with customers comparing you with the cheapest option?
WHAT WE DO
We identify what makes you better: service, expertise, guarantees, experience. We define where you stand against your competitors. Then we rework how the offer is presented: the reference offer, the order of the options, what is put forward. The customer sees the value first and the price second.
WHAT YOU GET
Fewer comparisons on price. More decisions made on value.
04
Premiumisation
Do you want to move upmarket?
WHAT WE DO
We build the premium offer, the message and the proof that allow you to reach customers who will pay more, without weakening your existing range.
WHAT YOU GET
A credible premium position, and the margin that comes with it.
05
Offer Architecture
Do you sell the same offer to everyone at the same price, although your customers do not buy for the same reasons?
WHAT WE DO
We structure your offer around your product range and your customer types: clear levels (entry, core, premium) and versions adapted to each segment (key accounts, SMEs, distributors). We also decide what stays included, what becomes a paid option and what is better sold together. This is bundling and unbundling. These levels also give your sales teams a clear path to move customers up.
WHAT YOU GET
Each customer pays in line with the value they receive.
06
Profitability Review & Portfolio Strategy
Do you know which of your offers really make money, and which ones to push?
WHAT WE DO
Step 1 — Profitability Review
We measure the real margin of every offer, once discounts and hidden costs are counted.
Step 2 — Portfolio Strategy
On that basis we decide which offers to grow, fix or stop. We remove those that compete with each other and build a range that is clear for customers and for sales teams.
WHAT YOU GET
A simpler range, focused on what earns.
07
Monetisation Strategy
Do you provide services for free, or charge in a way that no longer follows the value you deliver?
WHAT WE DO
We identify the value you give away: delivery, support, advice, customisation. We choose the unit of charge that follows the value the customer receives: per user, per volume, per result, or as a fixed fee. Where needed, we help you change your revenue model (subscription, usage, outcome) without losing customers.
WHAT YOU GET
Revenue that grows with the value you create.
08
Recurring Revenue Offers
Is your revenue too irregular?
WHAT WE DO
We design recurring offers alongside your one-off sales: service contracts, subscriptions, maintenance plans.
WHAT YOU GET
More stable revenue, and more of it.
GOING FURTHER
Need more than one of these?
Offer questions rarely come alone. There are two ways to work on them with us
Advisory
One area of expertise, handled on its own, with a tight scope.
Signature Engagement
Several areas of expertise working together: a full transformation in three phases, covered by our Signature Guarantee.
Shall we look at your offer?
Tell us where you stand. We will tell you plainly whether we can help.